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QR Code Best Practices

A QR code, short for “quick-response code,” is a two-dimensional matrix barcode that can be used on print and other tactile media, such as signs, buses, or business cards. Most are usually square, but they can be customized. 

Qr Code example

This is an example of a QR code.

Generally scanned with a user’s smartphone, a QR code can link to a website, electronic form, social media page, online video, or other digital media.

QR codes should never be used on websites, graphics that will be shared on social media, or electronically delivered messages such as emails or evites.

The reason: most people looking at online QR codes are using their phone to do so, so can’t use their phone to scan the QR code.

QR codes can be generated in design software programs like Adobe InDesign, Adobe Express or Canva; or they can be generated through a third-party QR code generator.

Best Practices:

  • Test the QR code before using it.
  • Only use QR codes where they can be seen and scanned easily. 
  • QR codes are designed for printed materials like signs, posters and flyers. 
  • QR codes are not to be used on webpages, social media, or online graphics. Use a hyperlink or short URL instead.
  • Use a call-to-action to encourage people to scan the QR code. 
  • Tell people where the QR code will take them, which should be valuable, useful content.
  • Use an image resolution high enough so there is no pixelation when the QR code is printed. 
  • In order for a QR code to function properly, there must be a high level of contrast between the QR code color and the background color. Keep it simple. 
  • Make sure the page where the QR is linked, is ready and mobile-friendly for smartphone users.